LaserMonks.
Under our watch, this e-company—founded and run by pioneering monks—increased sales from $2,000 their first year to more than $3,000,000 ($3 million) in three years.
How did we do it? Using only public relations, we first identified and then effectively, consistently communicated the LaserMonk story well, aimed at their primary market. All of our press releases, articles and interviews featured the core message: Monks Help Corporate America.
Simple, immediately engaging, and generated fast response and results.
At the time, LaserMonks had newly launched and its core products consisted of original equipment manufacturer (OEM) and alternative ink and toner products at greatly reduced prices Their primary buyer: corporate america, small and large businesses. Our press releases and pitches featuring a David vs Goliath angle appealed to editors and in three to four months the monks' story started appearing in Reuters and Associated Press articles, in newspapers, magazines, trade journals, blogs and internet sites nationwide, on radio and TV shows nationally, including ABC Nightly News, and in international media in the Netherlands and England. We stayed consistent with our pitches and news releases, and the story took on a life of its own. It never slowed down!
Disclaimer: We worked with LaserMonks for about 3.5 years. After this, the monks transitioned to in-house promotion that ultimately did not maintain consistent branding or publicity. Even so, we'd done such a good job in the first three years that residual media requests to interview and feature the monks in magazine articles, radio show or on TV continued for up to a year after. For a variety of reasons, the monk community eventually disbanded and sold the business in the process. That said, we are so proud to have helped these wonderful monks with a strong, remarkable beginning!
How did we do it? Using only public relations, we first identified and then effectively, consistently communicated the LaserMonk story well, aimed at their primary market. All of our press releases, articles and interviews featured the core message: Monks Help Corporate America.
Simple, immediately engaging, and generated fast response and results.
At the time, LaserMonks had newly launched and its core products consisted of original equipment manufacturer (OEM) and alternative ink and toner products at greatly reduced prices Their primary buyer: corporate america, small and large businesses. Our press releases and pitches featuring a David vs Goliath angle appealed to editors and in three to four months the monks' story started appearing in Reuters and Associated Press articles, in newspapers, magazines, trade journals, blogs and internet sites nationwide, on radio and TV shows nationally, including ABC Nightly News, and in international media in the Netherlands and England. We stayed consistent with our pitches and news releases, and the story took on a life of its own. It never slowed down!
Disclaimer: We worked with LaserMonks for about 3.5 years. After this, the monks transitioned to in-house promotion that ultimately did not maintain consistent branding or publicity. Even so, we'd done such a good job in the first three years that residual media requests to interview and feature the monks in magazine articles, radio show or on TV continued for up to a year after. For a variety of reasons, the monk community eventually disbanded and sold the business in the process. That said, we are so proud to have helped these wonderful monks with a strong, remarkable beginning!
