Under our watch, this e-company—founded and run by pioneering monks—increased sales from $2,000 their first year to more than $3,000,000 (3 million) in three years.
How did we do it? Using only public relations, we identified and communicated their essential story well and consistently: Monks Help Corporate America. More...
Catholic Schools Textbook Project.
A nonprofit with an exceptional mission and products, but zero consistent identity or communication. We created a brand identity that captured the high-caliber and mission of this organization, then for several years used consistent messaging and public relations to secure national news coverage, an interview on the CNN Lou Dobbs show and other CNN coverage, increased inquiries and sales.
Pacific Tennis Academy.
This excellent academy sought to attract students from the Pacific Rim, but had no branded presence. We created their brand identity and collateral, and introduced consistent messaging and media outreach to drive awareness and increase students; resulting in new students from overseas, increased inquiries and local memberships.
Thomas Aquinas College.
Asked to ramp up and manage its weak public relations exposure and direct mail campaigns, in less than two years we secured abundant media coverage, a magazine Cover story, a huge Second Front Page story in all three editions of the Los Angeles Times, inclusion in a book authored by a WSJ writer, and articles in Associated Press, local and national media coverage, radio interviews, increased donations. We also did some crisis management work regarding an unanticipated, sensitive board member issue—work that garnered highest praise from two high-ranking media professionals, from donors and prospective donors.
In prior work—over a 4.5 year period—we generated more than $1,000,000 (one million) donations, nearly tripled active donors and increased alumni-giving participation to 62% (cp. Univ Notre Dame's alumni-giving rate was 50% at the time). More...
Catholic Business Journal.
Created and still manage its brand identity—from website to FB, postcards, press releases, radio show and theme music, ads, mailings... all of it.